Pricing your home accurately is the first step in our comprehensive marketing plan to sell your home for the best price possible.
Homebuyers ultimately determine a home’s value. Consequently getting the pricing strategy right to attract the largest number of buyers is crucial. We use a data-driven pricing strategy based on the latest market information and trends. This shows how a buyer will perceive your home in the marketplace.
When buyers shop for housing, they look at everything in their price range offered for sale on the market. Buyers compare all the properties and choose the one that best matches their needs. Just like you did when you bought your home. You looked at everything for sale in your budget and picked the home that best met your needs. This is the essence of pricing strategically. Positioning your home to be the most attractive option within the local marketplace.
To begin with, we’ll do a detailed physical walk-through of your property. We’ll examine each aspect of your home from a buyer’s perspective. Next, we’ll compile a detailed CMA (comparative market analysis) report. The CMA report shows you currently available similar properties – that will be competing for your buyers. The CMA report also shows you recently sold properties so you can see what to expect in your sale price. This will help you see where you stand within the marketplace.
Finally, we’ll work through all the information together. Collaboratively we’ll develop a pricing strategy that best aligns with your financial goals and timeline. In addition, being honest and realistic about what’s achievable in the sale of your home ensures a smooth and stress-free home-selling experience. Our priority is helping you make the move that makes good sense for you. There’s a lot that goes into deciding how to price your home, and we have the experience you can trust to guide you through every step.
